Signs for the Retail Industry
Increase activity and help shoppers choose you.
Well-made, eye-catching signs are much more than a colorful device to attract retail traffic to you - they are the all important first impression of your business. Your signage should reflect the personality of your brand along with what they can expect from their experience doing business with you. Especially in the age of online shopping, the appreciation for a hands-on approach to purchasing has become more apparent. Signage plays a huge role in your business, yet many retailers fail to take advantage it.
According to numerous customer behavior studies, about 75% of shoppers make their initial and secondary buying decision once inside your business. Careful placement of point-of-purchase (POP) signage can help steer customers toward your most profitable inventory, spontaneous purchases and add-on accessories. A retailer can also opt for a bigger splash with larger signage for partnered or sponsored events and promotions.
Vehicle wraps also act as rolling billboards when you traveling around town making deliveries or service calls, so don’t forget to add your branding to your fleet vehicles too. If you have to drive, why not advertise!
After attracting the attention of new or old customers, interior signage helps guide shoppers through every step of the experience you want them to have while in your retail environment. Attractive signs help put customers at ease when inside your location and allow them to navigate through different departments. Additional signage can guide them to related products, checkout and other services you may provide.
Mad Monkey offers extensive experience in utilizing the visual impact of signs and graphics to boost bottom line results. Visit us or give us a call to consult with a sign specialist about what sign strategies are best for your business.